Prices are not made by you or me, it is made by the market. Looking and studying previously sold homes in Islamorada gives us a hint as to how strong the market of buyers is and what they are typically willing to pay for similar properties. We dive deep into our analysis and make a list of all of the features and marketing techniques that worked and all of the factors that could have negatively impacted the sale of their home. We can learn from these homes because they ultimately attract a buyer that will be similar in characteristics to your buyer.

Understanding other homes that your potential buyers are going to look at in their home search is an important and often overlooked part of the process. It is important to highlight features of your home that other homes that your potential buyers will see do not have. It will also help guide us in pricing. We should not price your property higher than a superior home that is currently available on the market and should price your home higher than inferior homes on the market. Sometimes this step will require us to visit homes in Islamorada and physically see the competition.

The pricing strategy is one of the main factors that determine if your home will sell or sit on the market and collect cobwebs. Our goal is to get you the highest price that your home can get in the current market conditions! We will evaluate your needs, time frame, and study the market for hidden opportunities, and present you with an optimal pricing strategy that works!

You only get one chance to make a good first impression. Throughout our many years of selling homes in Islamorada, we realized that when buyers walk in and see a messy home, their attention starts to focus on finding other imperfections. At the end of the showing, they walk away having only focused on the negative aspects of your home. To solve this, we require a full deep clean prior to listing the home. This way the buyer’s attention can focus on the positive aspects of your home. We have many cleaning professionals that we work with on a regular basis but you are free to choose anyone that you feel comfortable with.

We will walk through your home and help you identify small repairs that can make your home more attractive. It is good to have fresh eyes and look at your home because you see it every day so sometimes you get used to it and can miss some improvement opportunities. Things like painting can really add some good value and increase its appeal!

Sometimes buyers have a hard time imagining themselves in a space if they see it without furniture. Staging a home allows buyers to see how a space can be used. We work with some of the best home stages in the Islamorada/Florida Keys area! Our last client put his empty (unfurnished) new construction home on the market and it did not sell. He later decided to stage it and asked for a much higher asking price. Well, by staging his home, we found him a buyer willing to pay $1 million dollars more than our unfurnished asking price and was under contract with only being on the market for 13 days!

The more we can show the home, the more offers you will receive! We will establish a showing procedure and schedule. We will give you a checklist of items to prepare prior to a showing. This will include things like opening the blinds, turning on the lights, etc.

You only get one chance to make a good first impression. Throughout our many years of selling homes in Islamorada, we realized that when buyers walk in and see a messy home, their attention starts to focus on finding other imperfections. At the end of the showing, they walk away having only focused on the negative aspects of your home. To solve this, we require a full deep clean prior to listing the home. This way the buyer’s attention can focus on the positive aspects of your home. We have many cleaning professionals that we work with on a regular basis but you are free to choose anyone that you feel comfortable with.

We have partnerd with marketing firms that specialize in Google and social media ads to make sure your property is seen! We are able to target buyers who have shown characteristics that are likely to be interested in buying your property. This is part of our secret sauce that makes your property sell fast!

We make sure that your property can be found on every Islamorada/Florida Keys real estate website on the internet! This will also include portals like Zillow, Trulia, and Realtor.com. Chances are that your buyer will be browsing one of these sites so we make it a priority to be visible on those sites. 

The more we can show the home, the more offers you will receive! We will establish a showing procedure and schedule. We will give you a checklist of items to prepare prior to a showing. This will include things like opening the blinds, turning on the lights, etc.